Disclosure & sponsor standards
Affiliate links
Some outbound links may be affiliate links. If you sign up through one, we may earn a commission at no extra cost to you. Affiliate links are marked on the tool's page and use rel="sponsored". Having an affiliate program doesn't affect whether a tool is listed, where it appears, or what we say about it.
"Sponsored" label standards
- Every paid placement shows a visible Sponsored label next to it, not just in the footer.
- Sponsored slots are separate from the listings. Directory order is alphabetical and never paid.
- Sponsors can't change the price display, the "price unverified" label, comparison cells or kit recommendations.
- Sponsored kit mentions read "Kit sponsored by X" and appear apart from the kit's advice.
- Every sponsorship has clear start and end dates. We keep a log of past sponsors.
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